In the current "celebrity" culture we could be forgiven for thinking that if we're not number one - not "famous" - then we don't make an impression. I don't hold with that thinking at all.
Is Susan Boyle less visible because she was runner up in "Britain's Got Talent"? Is Kate Walsh's career suffering because she didn't actually win The Apprentice? I don't think so!
So what does this have to do with you and your business? It illustrates that there's room for all levels of expertise and you don't have to be at the top of the tree to have a viable business, get clients and provide value. For instance - even if you've only been in your field for a year, you're a year ahead of a complete newbie. Maybe your ideal market is absolute beginners.
Or maybe you're ready to teach or coach an intermediate level. My reason for writing this blog post is to show there is room for lots of different levels of "fame" and expertise. You are unique, with a unique set of skills and experience. No-one else will approach things in quite the same way. So don't worry about being the next "......." Just be yourself and see who shows up!
You won't get everyone to be your client - but then you don't want just any old client do you? You want the ideal clients for you! I'll be blogging more on this topic so do come back regularly and do post a comment.
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