Marketing 101 - Tip # 6 Market the results of your service, not the processes

Beware of having a website or brochure that is too process driven. Market the results and benefits of your service or product – not the features and processes. Coaches especially can fall into this trap. We tell people all about what coaching is and how it happens. It’s much more effective to actually state what changes people can expect from working with you.

Using case studies and testimonials will really help you here – then it’s not just you saying “this is what you’ll get out of working with me “ – you’ll have other people saying it for you which is so much more powerful. Get into the habit of asking your new clients for testimonials and referrals.