Networking is the life blood of many small business marketing plans. In fact - in some small businesses it's the only marketing they do. Don't get me wrong - I love networking and it's one of the ways I built my own business in the early days.
Make networking part of your marketing plan, but not the whole effort you put in! When
you've picked your niche, check out which groups are available
locally for your target clients. It's better to attend a small number
of networking groups regularly than to go to lots of different ones
only now and again.
When you're at events ask questions first so you can find out what the person you're talking to really needs. Be a good listener and don't talk about you and your business unless it's specifically focused on the person you're talking to.
I'll talk more about networking in future posts.
Comments