Marketing 101 - Tip # 9 Have a Clear Message

 You need to be able to clearly state what you do in one or two sentences. This is what's often called the "elevator speech" as it's supposed to be what you can say in the time it takes to go up a few floors in a lift. Unfortunately, crafting this message seems to "floor" a lot of small business owners!

The answer is to get really clear on what you do. And I mean really clear! If necessary, practice your words till the phrases are fixed firmly in your memory. Don't be caught off guard and end up waffling about what you do!

You can have a few variations depending on who you're talking to and depending on what product or programme you want to emphasise. Remember tip #8 - Ask Questions first!

 You need to be able to clearly state what you do in one or two sentences. This is what's often called the "elevator speech" as it's supposed to be what you can say in the time it takes to go up a few floors in a lift. Unfortunately, crafting this message seems to "floor" a lot of small business owners!

The answer is to get really clear on what you do. And I mean really clear! If necessary, practice your words till the phrases are fixed firmly in your memory. Don't be caught off guard and end up waffling about what you do!

You can have a few variations depending on who you're talking to and depending on what product or programme you want to emphasise. Remember tip #8 - Ask Questions first!