I'm a big fan of Facebook and it's totally free to join. Start with a personal account to find your way around and grow your contacts. If you want to use it for business keep the very personal stuff for direct, private messages.
Then, once you've got used to being on Facebook, set up a fanpage for your business. I set up a business “fanpage” for Women Mean Business at the end of last year. I was amazed how quickly I was able to grow my "fan base." Now I wish I'd done this sooner! Again, this is totally free!
PS - my blog posts go directly to my Facebook account, so if you're reading this there - do check out the Women Mean Business fan page!

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